Bet365 Extends Haydock Park Sponsorship Deal
The leading gaming and betting operator has agreed to sponsor races at Haydock Park Racecourse for a further three years.
Bet365 has signed a three year extension of their sponsorship of the Lancashire Oaks and Old Newton Cup Races at Haydock Park Racecourse (HPR) in the UK.
As a result of the new deal, HPR has increased the prize money on the Old Newton Cup from GBP 60,000 to GBP 100,000.
Managing Director at Haydock Park, Dickon White, said, “The huge contribution of the Bet365 group has allowed us to increase the prize money of one of the most historic races in the UK.”
Denise Coates, joint Chief Executive of Bet365, also expressed approval of the deal, saying, “The Old Newton Park and Lancashire Oaks races have given us a high profile in the summer season, and so it is excellent that our sponsorship is extended for a further three seasons.”
Bet365 is a leading sports betting operator in the UK and boasts a hugely popular online casino, with generous promotions and regular tournaments.